Tree Story Store
Amazon store logo concepts, drawn to stay sharp at thumbnail size
One continuous-line mark for a handcrafted Amazon FBA brand — it holds up on the Amazon page, on a hang tag, and on the box that arrives at the door.
One mark, every place it has to work
The square store profile mark is padded, so Amazon's round crop never clips the crown. The same drawing becomes a hang tag, a stamp on the shipping box, and the anchor of a 2000 px listing image — amber and petrol throughout, so it prints cheaply and looks identical in the listing and on the parcel.
Uni Crown
A mark that feels like
something made by hand.
The mark for your brand, drawn around a single idea: a crown that reads as a lowercase u. Amber on petrol, so it holds up on a listing image, a shipping box, or a hang tag.
Your direction · the mark
The Uni Crown, in amber on petrol.
A crown drawn in one continuous line that reads as a lowercase u, with a floating dot above the centre point. Amber #FFB020 on petrol #083D3D is the pairing to use everywhere.
Contrast
6.6 : 1
Amber on petrol. Past AA, so the line never greys out on a phone.
The line
Unbroken
Drawn in one stroke, so it engraves and prints small without cleanup.
Smallest use
32 px
The crown stays open and the dot stays clear at Amazon thumbnail size.
Amazon profile
Store logo, square and cropped
Round crop preview
How the mark looks where Amazon shows it as a circle — nothing important gets cut.
Format
JPEG · 1024
Square JPEG at 1024 px, the format Amazon's store profile accepts.
Crop-safe
Padded mark
The crown sits inside the safe circle, so it survives the round avatar crop.
At thumbnail
Reads as a u
One shape and a dot, no wordmark — still clear at the smallest listing size.
The mark in place
The Uni Crown
One continuous line draws the crown and a lowercase u in the same stroke.
The mark in a square
The same lockup, padded inside a square for the store profile and the listing crop.
Amber on petrol
Two colours only — #FFB020 on #083D3D — so it holds from hang tag to thumbnail.
The floating dot
The dot above the centre point is the letter's eye; it never closes at small sizes.
The palette
Petrol with one warm accent. Deep enough for packaging, warm enough that the crown reads before the wordmark does.
Petrol
#083D3D
Amber
#FFB020
Amazon thumbnails
The crown sits on petrol, so it separates from the white square of a listing next to competitors.
On the product
The line is unbroken and thin, so it engraves, embosses, or prints small on boxes and hang tags.
Amber and petrol
Two inks only, so bags, stickers and inserts stay cheap to produce.
Next step
Next: the full set built around this mark.
An inverted light version for petrol backgrounds, a hang-tag and box layout, and the listing image template that carries the same mark.